The SitM Project

Collecting pictures from the past.

Posters: Fashion

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The London Corset Co. Ltd.

Hanover Street, W.

French Corset in every type, style and material kept in stock.

The latest model, in Silk Spotted Coutille. Of perfect shape, low in bust and long over the hips, this Corset has ease-giving elastic laces to fasten the lower part in front, the top being finished off with a bordering of crochet lace with ribtton threadings. Three pairs of Suspenders keep the Corset in perfect position.

Price £2:7:9.

Corset Belt of the finest elastic. With this Corset Belt the London Corset Co. have solved the problem which has hitherto confronted the singer who desires a perfect figure. The Belt gives the utmost freedom to the lungs and abdomen and at the same time produces a figure which is the acme of grace.

Price £3:13:6.

The London Corset Co. guarantee the wear of all their corsets.

Sent on approval upon receipt of satisfactory references.
Picture identifier:
fashion1944

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The London Corset Co. Ltd.

Hanover Street, W.

French Corset in every type, style and material kept in stock.

Corset Lavable. These are simply ideal Corsets for evening and Colonial wear. The texture is Broderie Anglaise, and, as this mode is specially constructed for the laundry it can always be enabled to retain its fresh appearance. In two lengths. Prices, including Suspenders, 35/= and 42/=.

The London Corset Co. Ltd. Guarantee the wear of all their corsets.

Sent on approval upon receipt of satisfactory references.
Picture identifier:
fashion1940

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Picture identifier:
fashion1941

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Harrods

for the Best Furs in the World.

Direct from the trapper to the wearer.

Furs sent on approval by request.

"Ritz". Pretty Tie in Russian colour Stone Marten with hanging skins of real Ermine.
Price 12½ Gns.

Or in Sable,
Price 18½ Gns.

"Edna". Rich Hudson's Bay Sable. Straight scarves made from six full winter skins. Fur both sides.
Price 39 Gns.

The Muff.
Price 385 Gns.

"Tamar". Useful shaped Stole, made from Hudson's Bay Skins. Can be worn in several pretty ways.
Price 29 Gns.

The Muff.
Price 14½ Gns.

Similar Designs in Russian Blended Stone Marten.

Illustrated Catalogue of Furs post-free on request.

Harrods Ltd.
Richard Burridge Managing Director.
London, S. W.
Picture identifier:
fashion1942

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Habillez vos Enfants

Habillez vos Enfants à la Belle Jardinière.

2. Rue Du Pont-Neuf, Paris.

Parios, Lyon, Marseille, Bordeaux, Nantes, Angers, Lille, Saintes.
Picture identifier:
fashion1946

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Belle Jardinière

2, rue du Pont-Neuf, PARIS.

Voyages et Bains de Mer.

Seules succursales: Paris, 1, place de Clichy, Lyon, Marseille, Bordeaux, Nantes, Angers, Lille, SAintes.

Envoi Franco Des Catalogues Et D'Èchantillons Sur Demande.
Picture identifier:
fashion1945

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Belle Jardinière

2 Rue du Pont-Neuf, PARIS.

Modes d'Eté.

Envoi franco des Catalogues et d'Echantillons sur demande.

Seules Succursales: Paris, 1. place de Clichy, Lyon, Marseille, Bordeaux, Nantes, Angers, Lille, Saintes.
Picture identifier:
fashion1950

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Joseph Paquin, Bertholle et Cie

Tailleurs.

43, Boulevard des Capucines, PARIS.
Picture identifier:
fashion1948

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Worlds Columbian Exposition

Ferris' Good Sense Waists.

Liberty
of the body is the fundamental factor of health and beuty. The
Ferris
Good Sense
Corset Waists
will not exhibit at the World Fair, but are now on exhibition and for sale by all leading retailers in the United States.

Marshall Field & Co., Chicago, Western Wholesale Depot.

Send for Illustrated Circular to
Ferris Bros., Manufacturers,
Principal Office -- 341 Broadway, New York.
Branch Office -- 18 Sutter St., San Francisco, Cal.
Picture identifier:
fashion1949

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We Encircle the World

Send for the Royal Blue Book.

Sold by delears everywhere.

Royal Worcester and Bon-ton Corsets.

The Princess Hip Leads All Stylish Corsage Effects.

Royal Worcester Corset Co.
Chicago, Ill. -- Worcester, Mass.
Picture identifier:
fashion1951

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The Elusive Charm of Woman

The Elusive Charm of Woman finds most delightful expression in Grafton's Chiffonelle: and for daintily exquisite winter and springtime lingerie no more beautiful fabric is obtainable.

Soft and clinging, it is admirably adapted for underwear, being both warm and light: while in appearance it has all that freshness and delicacy that is the key-note of the fastidious woman.

Chiffonelle possesses an irrestistible charm, born of its suppleness of texture and the exquisitely blended colours and designs that make it so perfect a setting for woman's own natural prettiness and grace.

Grafon's Chiffonelle.

The perfect washing fabric for lingerie.
In many charming Printed Designs and Plain Art Shades.

See that the name "Grafton Chiffonelle" is stamped on the selvedge and on the tab of ready-made garments.

If your local draper is out of stock, write to Graftons, 69. Watling STreet, E.C. 4, and a selection of Patterns will be sent to you post free.
Picture identifier:
fashion1953

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Royal Worcester and Bonton Corsets

The Royal Bluebook tells about them free on request.

Royal Worcester and Bon-ton Corsets Suggest Comfort and Common Sense combined with Style and Dash.

Accept no Substitute.

Ask your dealer to supply you. If he does not, we will on receipt of money.

Royal Worcester Corset Co.
Worcester, Mass.
New York, Chicago, San Francisco.

Dealers Everywhere Sell Them.

The glass of Fashion and the mould of Form.
Picture identifier:
fashion1954

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Le Corset "Xavière"

Pas de toilette parfaite sans en Corset parfait établi strictement Sur Mesure.

Dernière Création de A. Claverie.

Valeur réelle: 59 fr.

29 fr. 50.

Sur Mesure.

Le Grand "Succès" De La Saison.

Le Corset "Xavière".
Picture identifier:
fashion1952

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The "Completa" Bust Bodice.

All in One.
I. Bust Supporter.
II. Garment Shield.
III. The Camisole.

Washable.
Supports the bust and also protects the gown with perfect fitting removable shields.

If not readily obtainable, send O.O. and size to
Weeks & Co., Manufacturers, Dept. P.P., 5, Well Street, London, W.

Patent Appl. For Reg. No. 609,652/12.

In white only.
Picture identifier:
fashion1956

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There is a need

There is a need for a knockabout hat in the collection of every woman who motors, sails or golfs. And there is no hat of a knockabout type half so smart as the Vagabond. Its comfort commends it to you, its versatility endears it to you, and its authority is assured by the presence of the Knox label.

The Women's Shop of
Knox
The Hatter.
Picture identifier:
fashion1958

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Thurn

Exclusive Fashions For Women.

15 East 52nd St., New York.

A new collection of Summer Clothes.

Gowns, wraps, furs, hats.
Picture identifier:
fashion1959

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Loose Talk can cost Lives!

Keep it under your Stetson.
Picture identifier:
fashion1957

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It is Ermine and Sables

I purchased it at Redfern's.

On October 31st, Redfern will show in his London Salons, 26, Conduit Street, the finest collection of furs in Europe.
Picture identifier:
fashion1955

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Coronation

Flutter of banners in the May sunshine. Fanfare of trumpets at the Royal Exchange... A gilt coach moving slowly towards the Abbey between ranks of scarlet and gold -- amid the cheers of thousands... England's Coronation will remain forever the most splendid event of 1937; and of the beautiful women who will have added to its elegance the vast majority are Elizabeth Arden's clients.

They typify the women the world over who rely on Miss Arden for the preservation and enhancing of their beauty, going regularly to her Salon while at home, invariably faithful to her preparations while abroad, using without fail each day, Miss Arden's famous Cleansing Cream her Skin Tonic and Velva Cream for toning and nourishing, and for a delicate finish, always her Ardena Powder.

Elizabeth Arden.

25, Old Bond STreet, London, W.1.
Picture identifier:
fashion1922

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Now Bobby's like Papa

Now Bobby's like Papa in the new "Lion Brand" shirts for little fellows.

The shirt-waisted boy looks with envy on his "Lion Brand" clad playmate. These shirts, a new idea in child clothing, give a dressy effect that mothers have long sought, without the "dressed-up" feeling, at which the little fellows rebel -- and the use of suspenders permits a freedom of motion they need. Made in white percale, white embroidered, and white hemstitch bosoms. Sizes 5 to 12 years, with straight standing, tip point standing, and high band fold collars to fit.

Shirts cost 75 cents, collars 10 cents. Your dealer will get them for you if he hasn't them in stock, or we will send, prepaid, one shirt and collar on receipt of $1.00. Mention style and age wanted.

Address
United Shirt & Collar Co., Makers, Troy, N.Y.
Picture identifier:
fashion1928

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Lamson & Hubbard's Hats

One feels the sense of pleasure quickened at the first touch of a Lamson & Hubbard Hat.

There is something in its combination of shape, sterling materials and good workmanship that gives the wearer of this celebrated hat an added individuality.

The New Spring Styles

are now procurable at all Lamson & Hubbard stores throughout the country.

Where dealers do not sell them, we will send you an appropriate hat direct, upon receipt of head measure and description of size, height, age and weight.

SEnd for latest circular of Spring styles.

Lamson & Hubbard.
Manufacturing Hatters.
92 Bedford Street, Boston, Mass.
Picture identifier:
fashion1925

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Style, Neatness, Comfort

The improved Boston Garter.

The Name is stamped on every loop -- Be sure it's there.

The Velvet Grip.

Cushion button.

Clasp.

Lies flat to the leg -- never slips, tears, nor unfastens.

Worn all over the world.

Sample pair, Silk 50c., Cotton 25c.
Mailed on receipt of price.

George Frost & Co., Makers.
Boston Mass., U.S.A.

Insist on having the genuine.
Refuse all substitutes.
Picture identifier:
fashion1923

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