The SitM Project

Collecting pictures from the past.

Posters: Drinks

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What makes the clown smile? Schlitz.

What makes the clown smile? Schlitz. Greatest beer on earth.

See the greatest circus parade on earth! In Milwaukee -- July 5th.

Real gusto in a light beer.

Schlitz.
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real gusto

real gusto in a great light beer.

Sclitz.
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Your thirst can "feel" the difference!

Your thirst can "feel" the difference!

When your thirst cries out for a soothing, cooling glass of finest beer, there's no refreshment like Schlitz! For here is a beer with a difference your taste can actually "feel" all the way down!

No harsh bitterness! No disappointing sweetness! Let your thirst "feel" the light, smooth, dry refreshment that really hits the spot. If you like beer, you'll love Schlitz... The Beer that Made Milwaukee Famous.

Schlitz.
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If you like beer you'll love Schlitz

If you like beer you'll love Schlitz. The Greatest Name in Beer. The beer that made Milwaukee famous.
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People like it

People like it. Carling Black Label Beer.
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People like it

People like it. Carling Black Label Beer.
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Everybody's happy at the Molson Crown Club!

Everybody's happy at the Molson Crown Club!

Have fun... down a Crow's.
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It's sparkling light...

It's sparkling light... It's dry... ...and bright! It's Crown & Anchor lager. If you want a gay and cheery brew that looks brighter, tastes lighter... and leaves a fresh clean taste upon the tongue... try Crown & Anchor Lager Beer. Chances are you'll agree, "This light beer is the right beer for me!" A product of MOLSON's Brewers since 1786.
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"Just had a 'Cinci'... Canada's FIRST PRIZE Lager!"

"Just had a 'Cinci'... Canada's FIRST PRIZE Lager!"

Brading's Cincinnati Cream lager.

Slow brewed for mellow flavour.
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Ballantine Ale

"Is this something special ?" "It certainly is... that's Ballantile Ale!" ...the light ale millions prefer.
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Canada's favourite has a bright new embled!

Canada's favourite has a bright new emblem!

Molson's Ale Export.

A product of MOLSON's Brewers since 1786.
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What is the time and place for Liquor?

Cointreau. Piper Heidsieck. Remy Martin.
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Nestlé's

Nestle's. Makes the very best chocolate. The secret of the Swiss is shared with you in all 21 Nestlé chocolate products. Born in Switzerland, made in America in 1907, and enjoyed in 108 countries around the world.
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Powerhouse of Vitamin C

Powerhouse of Vitamin C.

Your body can't store it -- you need it every day.

Fresh-frozen orange juice from Florida.
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New! Pre-sweetened Kool-Aid

New! Pre-sweetened Kool-Aid. "Isn't it great -- now we don't have to add any sugar!" It's sweetened without sugar to give you all the benefits and convenience of artificial sweetening. You just add water and ice -- so it costs no more to make than regular Kool-Aid. Now two kinds of Kool-Aid -- new pre-sweetened and regular. Both make two quarts of pure, wholesome refreshment.
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After Dinner

After Dinner. The only Scotch cordial.

Its unique dry tang eludes description. A dram of Drambuie. Enjoy the exquisite flavour and bouquet of the only cordial with the Scotch whisky base -- made in Scotland since 1745 from the secret recipe of Prince Charles Edward's personal liqueur.

DRAM. A small drink. When used in reference to Drambuie, a luxurious after-dinner adventure.

Imported by W. A. Taylor & Company, New York, N. Y., Sole distributors for U. S. A.
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One Good Turn...

One Good Turn... Do yourself a good turn. Next time -- order Pabst Blue Ribbon Beer. You, too, will find why Pabst is well worth waiting for. There has been a friendly understanding between men and Pabst that runs through five generations. Good taste for 94 years.
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You never outgrow your need for Milk!

You never outgrow your need for Milk! Milk is merry... ...so many different ways. American Dairy Association. "Voice of the Dairy Farmer".
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Hang On to Coffee as long as you can.

Hang On to Coffee as long as you can. If it hurts you VERY HARD it is easy to drop into the Postum Habit, because you have the fragrant breakfast cup with the rich seal brown color which changes to a ripe golden brown when rich cream is added. And the change in feeling is of tremendous value to those who appreciate health and strength with the ability to "do things". "There's a Reason" for Postum.
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"At home after October Tenth"

"At home after October Tenth" ...and waiting to greet them will be The Champagne of Ginger Ales. Off they go in a shower of rice! Off for a joyous month of honeymooning in the Canadian Rockies. The days will speed swiftly by like a pleasant dream. Then they will come back -- these two -- to a reality even more pleasant... to the opening of their new home, to their first "at home." What a happy return! Old friends greet them with the merry tinkle of froested tumblers of Canada Dry -- and they toast the occasion in The Champagne of Ginger Ales.

The secret in liquid ginger

Gaily this fine old ginger ale dances and bubbles, reflecting, in its frosted gold hue, the bright scene about it, bringing its delightful fragrance and its delicious flavor to grace the event.

For -- like a rare old wine -- Canada Dry is made by a special exclusive process. All the aromatic fragrance of the ginger root is preserved in full. All the delicate flavor -- lost in less painstaking methods -- is retained. That is why Canada Dry is The Champagne of Ginger Ales.

A new low price

And now, too, Canada Dry is one of the most economical ginger ales you can buy. At its new low price, it is more than ever an outstanding value. The newest budget can readily find a place for the Hostess Package containing twelve bottles.

Canada dry's

These two delicious beverages are also made under the Canada Dry seal. Try them soon. They are delightful.

Canada Dry. The champagne of ginger ales. October 1931 Good Housekeeping.
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Squirt

Switch to Squirt (r). Never an after-thirst. What a difference! Unlike syrupy soft drinks, Squirt really quenches your thirst. Squirt is refreshing, not filling. You'll like its clean, fresh flavor of pure fruit and the tangy sparkle that makes Squirt the perfect mixer. Buy Squirt in the thrifty 6-pack Tartan Carton.
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snappa cappa Red Cap

Snappa cappa Red Cap, the true Canadian ale. Carling's Red Cap ale.
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Lion Coffee.

To secure a picture card like this you have only to buy a package of Lion Coffee. It is composed of a successful combination of Mocha, Java, and Rio. Sold only in one pound packages. A beautiful picture card in every package. It is roasted with the greatest care, but is not ground. Lion is the king of coffees! Manufactured by the Woolson Spice Co. Toledo, Ohio.
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Why setttle for just a diet drink when there's Tab with just 1 calorie.

Why setttle for just a diet drink when there's Tab with just 1 calorie. Tab is the new 1 calorie drink created by The Coca-Cola Company to help you enjoy today's wonderful foods. Doesn't it make sense to be refreshed with sensible, modern Tab?
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