That Extra Something! ...You can spot it every time. When war correspondents say that Coca-Cola is the drink of our fighting men, you know there is a reason for it. What drink offers such a delicious taste and downright refreshment? One tells how a Ranger, returned from Dieppe, asked for Coca-Cola in preference to anything. Another cables that the main event of the week for the doughboys at a desolate South Pacific: outpost was 12 bottles of Coke. We read such things in the papers regularly. Coca-Cola had to be good to earn fast friendship like that with our Armed Forces. Coca-Cola is good. It's made that way with a finished art and choicest ingredients. And with a taste all its own. Truly, the only thing like Coca-Cola is Coca-Cola, itself.Picture identifier:
You're missing something. It is sweet, but with a piquancy, a zest. As you get the full flavor, you sense bouquet. It has the charm of purity. Coca-Cola!Picture identifier:
'When you entertain. What to do and how?' by Ida Bailey Allen. Send for this Book of the Year. Ida Bailey Allen's book for the home. It's the sort of book every woman has often wished for. A complete guide to smart, successful home entertaining -- written by a famous authority. It tells women what women want to know -- whether you live in a cottage or a castle. Published and presented as a contribution to hospitality and sociability by Coca-Cola -- the drink that makes a pause refreshing, the natural partner of so many good things to eat. Send for this book today... Use the Coupon!Picture identifier:
The refreshing custom. Over tinkling glasses of ice-cold Coca-Cola friends gather together at the soda fountain. It's the favorite place to enjoy a friendly moment for refreshment. So the custom of sociable pause for ice-cold Coca-Cola has become a part of everyday life.Picture identifier:
Chie and Coke a lot in common... style. One relates to the changing styles, the other to that lasting style of being refreshed. When you shop around, ice-cold Coca-Cola and *the pause that refreshes* await you in store after store after store.Picture identifier:
You can get your fun and sun right in your own back yard ...or you can make for the beaches and the wide-open spaces. But whatever spot you pick, one thing that healthy relaxation always calls for is *the pause that refreshes* with ice-cold Coca-Cola.Picture identifier:
A happy custom belongs out on the highway when you stop for agas and oil. It is part of the pleasure of motoring, -- *the pause that refreshes* wit ice-Cold Coca-Cola. You stretch your legs, have a Coke from the familiar red cooler, and you're on your way -- refreshed.Picture identifier:
America's home town discovers *the pause that refreshes*. Back to Genoa! Through ancient city gates and narrow, twisting streets that wind among medieval churches and palaces to the boyhood home of Christopher Columbus. Back, as it were, to America's home town has come Coca-Cola and *the pause that refreshes*... Thus has Coca-Cola, with that tingling, delicious taste and its cool after-sense of refreshment, caught the fancy of the world. Today it is served in seventy-six foreign countries. The same great drink that is ready ice-cold for you, around the corner from anywhere, in every city, town and hamlet in America -- tempering the faster pace of these modern times as a reminder to *pause and refresh yourself*. The best served drink in the world.Picture identifier:
Thirst asks nothing more. Make your place in the sun a cool one. Just tip a frosty bottle of Coca-Cola to your lips. Coca-Cola, ice-cold, is cooling... so cooling. You thrill to its taste and the happy after-sens of refreshment that follows. The pause that refeshes.Picture identifier:
This is when you want something more than a soft drink.
This is when you want something more than a soft drink. Nothing soft about the taste of Coca-Cola... lifts your spirits -- boosts your energy.Picture identifier:
That's using your pumpking! When the job is literally perfect -- sit back, relax, refresh with an ice-cold Coke. Things go better with Coke.Picture identifier:
Only Coke gives you that refreshing new feeling ...that special zing that makes you fall in love with living! Get that look-alive, be-alive sparkle with ice-cold Coca-Cola! You'll see! Ice-cold Coke refreshes you best!Picture identifier:
Heat's on? Time for the unmistakable taste of ice-cold Coca-Cola. Lifts your spirits, boosts your energy... things go better with Coke.Picture identifier:
M-m-m! What a refreshing new feeling. A scoop of ice cream or sherbet in a glass of ice-cold Coke ...topped off with fancy fixin's. Enjoy a "Float with Coke" anywhere... anytime. Sip and see: Coke refreshes you best!Picture identifier:
$30,000 in Cash Prizes! Refresh yo'self! Cold and tingling with a delightful after-sense of refreshment. Drink Coca-Cola! You'll find it refreshing. More people agree on that than on electing a president. Find the key. See the column on the opposite page for details about this $30,000 contest.Picture identifier:
That Extra Something! ...You can spot it eveery time. Word comes back again and again from those who have been at far-flung fronts that next to wives, sweethearts and letters from home among the things our fighting men mention most is Coca-Cola... Coke. Is it hard to realize how this famous soft drink could mean so much to so many? Remembrance of its taste and refreshment sailed with them. Ice-cold Coca-Cola was their associate on bright, happy occasions. Part of their growing up... a pleasant thing to remember and look forward to. A reminder of home ways. Even so far away from home, each time they enjoy it, they realise that the only thing like Coca-Cola is Coca-Cola, itself.Picture identifier:
Dancing's fun, but so are those in-between times when you stop and sit one out. That's when it's nice to relax and enjoy *the pause that refreshes* with ice-cold Coca-Cola. 'Have a Coke' you say to your partner when the music stops -- and you're set for a refreshing and friendly intermission.Picture identifier:
